Pelatihan Brand Management in Marketing

Training Center Indonesia

Pelatihan Brand Management in Marketing

21/06/2019 Management Marketing 0
Pelatihan Brand Management in Marketing

Pelatihan Brand Management in Marketing

Di era sekarang ini persaingan sangat tajam antar perusahaan. Berbagai macam produk yang beredar dipasar menjadikan manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu kriteria faktor sukses yang membuat produk tetap eksis di mata konsumen. Pelatihan ini akan membahas tentang konsep dan implementasi brand management.  Pembahasan meliputi perencanaan brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

Tujuan Pelatihan Brand Management in Marketing

  1. Memahami konsep dan implementasi brand management
  2. Mampu mendesain brand yang sukses
  3. Mampu mengaudit dan mengevaluasi brand
  4. Mampu melakukan perencanaan media untuk brand equity
  5. Mampu melakukan perencanaan promosi untuk brand development

Materi Pelatihan Brand Management in Marketing

  1. Introduction to Marketing and Brand Management
  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations
  1. The brand management process
  2. Element of Brand loyalty
  3. Steps to helps brands connect emotionally to their customers:
  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands
  1. Evaluate advertising campaigns and develop a successful direct marketing campaign
  2. Develop a strong brand marketing plan :
  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions
  1. Conducting Brand audit and brand equity
  2. Measurement of the asset value of a brand
  3. Managing brand using point-of-sale (POS) data in managing brands
  4. Qualitative and quantitative brand research methodologies and approaches.

Peserta

Peserta training ini sesuai untuk karyawan di divisi Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Instruktur : Taufik Imawan,ST,MM and Team – Praktisi/Ahli Marketing

FasilitasLokasi & Investasi
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- FREE TransporsiPeserta ke tempat pelatihan .
- Module atau Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2x Coffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia
- Yogyakarta(6.500.000 IDR / participant)
- Jakarta(6.500.000 IDR / participant)
- Bandung (6.500.000 IDR / participant)
- Bali (7.500.000 IDR / participant)
- Surabaya (6.000.000 IDR / participant)
- Malang (7.000.000 IDR / participant)
- Batam (7.500.000 IDR / participant)
- Lombok(7.500.000 IDR / participant)
Catatan
Hotel untuk pelatihan ada beberapa pilihan seperti Hotel Ibis, Hotel Aston, Hotel Amaris, Hotel Cavinton, Hotel Hyatt, Hotel Grand Aston, Novotel, Hotel Harris, Hotel 101, Hotel Grand Mercure,Ritz Carlton, Hotel Ibis Style dan masih banyak pilihan menarik lainnya.Apabila perusahaan membutuhkan paket in house training anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan. Dapatkan harga spesial untuk pengiriman minimal 3 peserta dari perusahaan yang sama.
Metode PelatihanJadwal Pelatihan
-Presentasi
-Diskusi
-Case Study
-Simulation
-Evaluation (Pre and Post Test)
-Kunjungan/Praktek (Menyesuaikan/tentative)
-Training Drone Wajib Praktek Olah Data dan Drone
-Training Devensif Driving/Safety/Driving Wajib Praktek
- 7 sd 9 Januari 2020
- 11sd13 Februari 2020
- 10 sd 12 Maret 2020
- 21 sd 23 April 2020
- 18 sd 20 Mei 2020
- 9 sd11 Juni 2020
- 21 sd 23 Juli 2020
- 25 sd 27 Agustus 2020
- 15 sd 17 September 2020
- 13 sd 15 Oktober 2020
- 17 sd 19 November 2020
- 22 sd 24 Desember 2020

Informasi Kontak Jt Training :

Email : jt.trainings@gmail.com | info@jt-training@gmail.com

 

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